Other social network profiles that may be relevant for their influencer marketing campaign, among other things. These include: youtube sub count, average views per video,Įngagement rates (the ratio of likes + comments + shares divided by views), content quality, personality fit for the brand, Brands use Grin to find great YouTube influencers to promote their products.īrands look at a variety of things when deciding who to work with. Marketing Platform allows YouTube creators to connect with brands for At Grin, we have two primary offerings: our
Because of this, many accounts are inactive and still counted in subscribers - until suddenly, one day they are purged.įinally, let's talk about the elephant in the room: our team here at Grin. Everyone with a Google account technically has a YouTube account, not to mention the YouTube accounts that existed before Google's acquisition.
These bots are often reflected in subscriber counts - until suddenly, one day they are purged. This again, affects your real time subscriber count but not in the best way. Many bot accounts will also choose to auto-sub to various YouTubers to maintain the appearance of a "real" user. They may inflate your real time subscriber count temporarily, but that's not good. These aren't real subs and do nothing to boost your actual prominence, viewership or ad revenue. Many sites offer services to pay for robot subscribers. The YouTube subscriber count also suffers from the following issues: These were usability improvements, yes, but they also severely impacted the reliability of the YouTube sub count, and most importantly the live subscriber count, for creators who relied on it as a number to measure their performance. They silently modified the Subscriptions page to prioritize certain videos and channels over others, typically by how often a user had watched that channel's videos or how long they had been subscribed. They moved focus on the Home Page, which is a combination of Subscriptions, Recommended and Previously Watched. This massive amount of content people used YouTube for a longer time and started having cluttered subscription feeds, YouTube did the following: 5 billion videos are watched on YouTube each day, and 300 hours are uploaded to the platform per minute. YouTube is one of the largest websites on the Internet. Influencers support the efforts by YouTube, and wish more was done to rid the platform of fake bot Many influencers referenceĪ reduction in average views per video or watch time as evidence. Were engaging with their content during one of the YouTube subscriber purges. It should also be noted that many channels both large and small have reported losing subscribers that To see their YouTube subscriber count drop (rightfully so!). 
The people that don’t know YouTube’s policy and process feel outraged However, many people get caught off guard when they see a large drop in their YouTube claims that these are fake and inactive accounts, therefore your watch To the chagrin of many YouTubers, the social media giant periodically purges subs from people’s channels With billions of viewers every month, YouTube does a lot to ensure that subscriber counts are accurate. Unfortunately, there are a few complications with YouTube sub counts. (Hint: you canĭo this with Grin but not YouTube’s Analytics…)
You could monitor your live sub count in real time, watching as you gain more subscribers during promotions,Īnd even show the live sub counter during live streams, encouraging viewers to sub your channel. Your YouTube sub count would be an accurate reflection of people who meet the criteria above. Your subscribers would see all of your videos in their subscription feed as you release them. All of your subscribers would be real, active viewers who are invested in your content. 
Intended to show a tangible sign of a content creator's reach and their progress as a YouTuber. Just like a high score in a video game, or high numbers in your bank account, subscribers are Getting insight into your live subscriber count is On YouTube, subscribers are often considered a mark of your success.
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